Shell Advance motorcycle engine oil is formulated to give your bike\u2019s engine complete protection, giving you the courage to outride anything.
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\r\nDescription:
\r\nShell Advance supports both motorcyclists & mechanics to keep riding and thriving despite the uncertainties that they face on the road and life. By providing Complete Protection to bike\u2019s engine & Mechanics\u2019 business, Shell Advance strengthens their courage to outride any challenges.
\r\nShell Advance. Outride Anything.
\r\nShell Advance \u2013 brand film transcript
\r\n[Background music plays]
\r\nThoughtful, peaceful and positive music plays
\r\n[Animated sequence]
\r\nThe film starts in the morning, as lights slowly comes in between the trees, we see the sight of the
\r\nRoad is slight blocked by some of the vegetation
\r\n[Male Vo]
\r\nThere it is, life.
\r\n[Animated sequence]
\r\nWe show a diversity of roads that represents life in it\u2019s many forms as motorcycle challenges. Narrow street with lots of people moving unexpectedly. Drive through curved roads.
\r\n[Male Vo]
\r\nIt comes in many forms, many shapes.
\r\n[Animated sequence]
\r\nFrom gravel to steel bridge to busy straight urban street, with traffic lights, cars, pedestrians. Many roads that come together.
\r\n[Male Vo]
\r\nSome believe life is straightforward, complicated.
\r\n
[Animated sequence]
\r\nBusy market alley that require an inventive way of riding to get through the mass. Road with a little puddle overflown on a part of it.
\r\n[Male Vo]
\r\nSometimes, impossible.
\r\n[Animated sequence]
\r\nSudden deceptive turns, a road underneath another highway that has
\r\npotholes everywhere. Slippery roads after rain, A sudden turn to avoid unexpected road participants:
\r\nin this case a herd of sheep on the side of the road.
\r\n[Male Vo]
\r\nEven when it somehow finds a way to give us bumpy rides, slippery patches and surprising twists.
\r\n[Animated sequence]
\r\nIntroducing riders that have the inner courage. They are the ones who take life as is. Rider who dares to face the road upwards
\r\n[Male Vo]
\r\nThere are those who wouldn\u2019t have it any other way.
\r\n[Animated sequence]
\r\nRider who dares to have fun on the gravel/mud roads in his passion for riding. Rider who dares to face everyday traffic on challenging road conditions: bridge
\r\n[Male Vo]
\r\nBecause they love to. Because they have to.
\r\n[Animated sequence]
\r\nRider who dares to challenge dead-ends. Rider who finds new left at a pothole. Takes a left in a busy road, and a DUCATI takes a right on a racetrack. A rider jumps over a small bridge.
\r\n[Male Vo]
\r\nBecause every dead-end is the perfect excuse to take a new left. A new right. Maybe even up.
\r\n[Text displays]
\r\nHSSE Disclaimer: Professional rider on a closed course. Do not attempt.
\r\n[Animated sequence]
\r\nRiders\u2019 moments where we show their attitudes toward to road: we show the riders now from the front. As we get closer in on them, we cut through all our different riders.
\r\n[Male Vo]
\r\nBut never, ever a U-turn.
\r\n[Background music plays]
\r\nThe music reaches a high.
\r\n[Animated sequence]
\r\nWe close in on the face of the Hero biker. We see the face in the helmet. As we zoom the camera from a symmetric point of view to the left of the bike.
\r\n[Male Vo]
\r\nFor life to them, is made for one thing only.
\r\n[Animated sequence]
\r\nCamera approaches the Oil reservoir of this Ducati motorbike, Camera is close to the Engine, zoom inside the engine.
\r\n[Male Vo]
\r\nGoing forward.
\r\n[Animated sequence]
\r\nCamera shows golden coloured lubricant oil splashing its way through different parts of the engine.
\r\n[Male Vo]
\r\nWith complete protection from Shell Advance
\r\n[Text Displays]
\r\nReduces Wear
\r\n[Text Displays]
\r\nProtects Horsepower
\r\n[Text Displays]
\r\nSaves Fuel
\r\n[Text Displays]
\r\nCleaner Pistons
\r\n[Text Displays]
\r\nExtreme Temperature Protection
\r\n[Text Displays]
\r\nLegal Disclaimer: *Complete Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures; claims based on field trial results and/ or lab based data (controlled environment).
\r\n[Animated sequence]
\r\nCamera goes out from the exhaust pipe of a Ducati Bike in an incredible boost. Ducati biker is going fast and disappear in the horizon
\r\n[Male Vo]
\r\nTake on all that lies ahead.
\r\n[Animated sequence]
\r\nWhile the rider is riding off in the horizon, the screen slowly fades to black.
\r\n[Male Vo]
\r\nNow what are you going to do?
\r\n[Text displays]
\r\nOutride Anything (on-screen copy)
\r\n[Text displays]
\r\nShell Advance (on-screen copy)
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\r\nSmooth ride is defined as
\r\nWhen you\u2019re on the road you want your bike to perform at an optimum level. Our field trials have demonstrated that with Shell Advance in your engine, there is no power loss throughout your journey.
\r\nAll Claims are based on field trial results and/or lab based data (controlled environment)
\r\nAll existing claims\u2019 disclaimers will also be applied
When you\u2019re on a ride you want to be able to go further for longer. Shell Advance Ultra improves fuel economy by 5kmpl over a mineral oil, giving you the confidence to always go the extra mile.
\r\nAll Claims are based on field trial results and/or lab based data (controlled environment)
\r\nAll existing claims\u2019 disclaimers will also be applied
The cleaner your bike\u2019s engine, the better its performance. Shell Advance cleans pistons 33% better than a leading competitor, so you can be confident wherever your next journey takes you.
\r\nSmooth ride is defined as
\r\nAll Claims are based on field trial results and/or lab based data (controlled environment)
\r\nAll existing claims\u2019 disclaimers will also be applied
Wear and tear can be critical to your bike\u2019s performance. With Shell Advance, your bike will be protected against engine wear 36% better than API limits. So you can focus on the road and outride anything.
\r\nComplete-Protection is defined as keeping pistons clean, protection against engine wear and protection at high temperatures
\r\nAll Claims are based on field trial results and/or lab based data (controlled environment)
\r\nAll existing claims\u2019 disclaimers will also be applied
Shell and Ducati began their journey together in 1999, with Shell supporting Ducati Corse in the World Superbike Championship, before the two later joined forces to contest the MotoGP World Championship. The partnership is one of the most successful in premier bike racing, with over 150 race wins in total, and seven Riders\u2019 World Titles in MotoGP (2007) and the World Superbike Championship (1999, 2001, 2003, 2004, 2006, 2008). All race bikes used by the Ducati Corse factory team in MotoGP run on bespoke race formulations of Shell Advance motorcycle oil.
\r\nThis iconic partnership has since gone on to become one of the most enduring and recognized in the world of premier bike racing.
\r\nThe technical partnership between the two iconic brands has been a major success both on and off the track, enabling the continued development of Shell Advance motorcycle engine oil and Shell V-Power performance fuel in the most demanding settings for the benefit of bikers around the world. Also, Ducati not only uses Shell products on the track, but also chooses Shell Advance Ultra bike oil as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy.
\r\nThe transfer of knowledge gained from the track to Shell products for the road is central to the Technical partnership with Ducati, MotoGP provides the most extreme test bed for Shell\u2019s products.
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